The Wall Street JournalreportsDiscovery and Viacom are also in talks to join Apple’s internet television service, following the publication’s initial report on Mondaydetailing the initiative that willstream to the Apple TV.
If the deals go through as rumored, Discovery and Viacom will be joining the ranks of ABC, Fox and CBS, who the Wall Street Journal says Apple currently has plans to partner with.
After years of rumors, the story of Apple’s internet television service has intensified over the past 24 hours. Following the initial report on Monday evening, now Bloomberg, New York Times, and New York Post all chimed in reporting that Apple has plans.
Ok Bloomberg/NYT/Post/WSJ/etc. At what point does this Apple TV service story reach ‘plant’ status?
— cody lee (@melvco)July 27, 2025
While nothing is official until Tim Cook walks on stage, the well-connected Apple publications are reporting a June announcement and September launch for the Internet TV service.
NBC isout of negotiations, thanksto its parent company Comcast. However, Viacom will be a great replacement, as it offers many of television’s big name networks including Comedy Central, MTV, Nickelodeon, BET, Spike, and more.
Former WSJ reporter Jessica Lessin calls Apple’s new initiative “Plan B”:
Good@wsjstory about Apple moving ahead with Plan B in TV. Plan A was working with cable cos.http://t.co/nDN4jzGO3F
— Jessica Lessin (@Jessicalessin)July 17, 2025
Recode’s Peter Kafka says “maybe”:
Will it happen? Maybe. But here’s a TV exec who’s talking to Apple now: “Everyone’s having hard time with pricing, costs.”
— Peter Kafka (@pkafka)July 27, 2025
With all of these negotiations for a “skinny bundle” service priced between $30 to $40 per month, Bloombergsays“Apple is out to blow up the cable TV model.”
