Threads Rolls Out Analytics to All Users: Here’s What You Can Track

Instagram introduced the Threads analytics feature back in August 2024. You could check metrics like post views, replies, and follower growth at the time. However, Threads’ analytics was limited to select users during its initial rollout. Now, Meta hasmade Threads analytics availableto everybody.

So, here’s everything you need to know to use analytics on Threads, the metrics you can track, and its limitations.

Metrics You Can Track with Threads Analytics

Threads analytics gives you detailed insights into your account performance. Here’s what you can track:

How to Access Threads Analytics Easily

Note that Analytics is labeled as Insights in the app.

Accessing Insights on Mobile:

Accessing Insights on Desktop:

The steps are the same for the web app too. However, on the web, you can click on thethree-dot menuand select thePin to homeoption to access your Insights from the homepage quickly next time.

Key Limitations of Threads Analytics

Unfortunately, Threads analytics as of now is quite limited. You cannot check detailed analytics on audience demographics like location, age, gender, or even region. Also, Threads will only show insights when your account has at least 100 followers. And finally, there is a limited timeframe. you may only check analytics for max 90 days.

There are third-party Threads analytics apps likeThreads Dashboard,but most good apps that provide detailed insights are paid and ask for key permissions to pull data from your profile.

That being said, it’s a move in the right direction. But ifThreadshas to become a serious contender as an alternative to X (Twitter), it needs to provide detailed insights at least to paid users, like how X does.

So what do you think? Are you having fun using Threads?

Ravi Teja KNTS

Tech writer with over 4 years of experience at TechWiser, where he has authored more than 700 articles on AI, Google apps, Chrome OS, Discord, and Android. His journey started with a passion for discussing technology and helping others in online forums, which naturally grew into a career in tech journalism. Ravi’s writing focuses on simplifying technology, making it accessible and jargon-free for readers. When he’s not breaking down the latest tech, he’s often immersed in a classic film – a true cinephile at heart.

Threads Rolls Out Analytics to All Users: Here’s What You Can Track