Google Geminiis one of the most advanced AI technologies in the world and one of the biggest rivals of OpenAI’s ChatGPT. Gemini is now prominent on many devices, such as smartphones and computers, and will soon be available onTVs, cars, and smartwatches. Now, Google is leveraging the power of Gemini even more on YouTube.
Recently, Google held its Brandcast event in New York City, bringing together creators and brands to celebrate the20th anniversary of YouTubeand to provide a snapshot of the future. At the event,Google announcedwhat it calls “Peak Points,” a new Gemini feature that aims to place ads after the most engaging part of a video.
YouTube is one of the biggest internet video platforms of them all, with news content, viral videos, niche fandoms, and everything in between.
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How does Peak Points work?
Gemini will find engaging moments, and place ads after them
For example, say you’re watching a video of a proposal, and right after the couple agrees to get engaged (the most engaging part of the video, no pun intended), YouTube places an ad immediately afterward. This is what Peak Points aims to do.
Peak Points uses Gemini to analyze a video, identifying the most “meaningful” moments in it and placing an ad right after them. The goal behind this is to generate better traffic and click rates on ads and to demonstrate to brands that their ads can be placed at the moment when audiences are most engaged with a video.TechCrunchnotes that this is an advertising strategy called “emotion-based targeting,” which seeks to place ads in moments where viewers will better remember them because of a meaningful moment in what they were watching.
To advertisers, this all probably sounds great, but to viewers, it might sound frustrating. YouTube is already full of ads, and the thought of them becoming even smarter thanks to Gemini’s Peak Points and interrupting the viewing experience even more doesn’t sound appealing at all. There are still a few unknowns about Peak Points, such as how long the ads will be, whether they will be skippable, and when this is getting rolled out exactly.
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